No matter if it’s creating a Facebook page or boosting a post, Facebook provides tools and capabilities that enable businesses to reach a wide range of target audiences. With free analytical tools as well as deep targeting options such as detailed objectives and custom audiences available on its platform, your reach could expand significantly. Create measurable and relevant goals to guide your Facebook marketing plan, such as increasing customer service levels, building brand recognition or generating leads.
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Create a Page
Facebook is an online social networking service that allows its users to stay in touch with friends and family while simultaneously creating business pages to interact with fans or potential customers. Furthermore, there are various advertising products available through Facebook which can help promote your business on the site.
As part of creating a Facebook marketing page, it is crucial that you begin by setting objectives and goals that will guide the rest of your Facebook marketing strategy. Be sure to set measurable and SMART (specific, attainable, realistic and time-bound) goals when setting them out. Once this step has been completed, the next step should be creating your page itself.
Once your page has been created, the next step will be to add your company information and details – this could include name, address, phone number and hours of operation as well as providing an engaging description that draws in visitors to your business.
Your page should also feature a link to your website and privacy policy, plus profile pictures and cover photos for you and/or your brand.
Next, you will need to select a category for your business on Facebook; they will suggest categories based on what type of service or product your are providing. It may also be beneficial to create a username for your page that can alter its automatically generated URL (i.e. VoyMedia-27965537237073).
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Reach Out to Your Audience
An effective Facebook marketing strategy can help your organization meet its digital goals, such as decreasing churn, increasing engagement or improving customer acquisition. But to reach those goals requires a comprehensive plan with Facebook best practices and tools at its core.
Increase your reach using Facebook Insights to understand when your fans are online and posting during off-peak hours (for example 6 PM to 8 AM), can increase the likelihood that your content shows up in their feeds – this approach was tested by Track Maven and showed increased organic reach over time.
Facebook ads can help you expand your audience and promote products or services that resonate with them, targeting by demographic, interest and behavior – for instance, reaching people who recently moved or who are planning their wedding or those whose friends are at a certain life stage.
When creating Facebook ads, make sure your call to action aligns with your goals and ad copy should be short and sweet, with product photos or branded graphics or videos as visual aids. Lookalike audiences allow you to target potential customers who share characteristics with existing ones. To create one in Ads Manager click Audiences, Create Audience and Custom Audience.
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Engage with Your Audience
Marketers have expressed frustration over Facebook’s algorithm changes, yet still work to create engaging posts for their audiences. Doing this can increase organic reach (the number of people who see your post without paying to distribute it) as well as improve ad performance.
Content that resonates with your target audience will keep them coming back for more. Sharing industry news, behind-the-scenes photos or product updates are just a few ways you can use to engage your target market. Just be sure to post unique posts so your page doesn’t become boring.
Remarketing ads on Facebook are an effective way to engage your target audience further and can increase conversions and ROI. Retargeted ads allow you to show ads to visitors who have visited your website or post-click landing page, increasing conversions and ROI.
As part of your Facebook remarketing campaign, you have the ability to specify a target date range in which your ads will be shown. Being as precise as possible with your targeting options ensures that it reaches those most likely to take action on it.
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Get Likes
Acquiring likes on Facebook is essential to creating brand trust and remaining at the forefront of consumers’ minds, but likes alone will not guarantee engagement from your target audience. A sound content strategy will enable this.
Content that resonates with your target audience and sharing it on social media is the best way to gain new followers and likes. Posting about current events relevant to them increases engagement; funny images or videos related to that topic also help build rapport with followers – Grammarly is an example of a company who knows their target demographic well, posting relevant humorous content that generates likes and shares on their pages.
Additionally, it’s crucial that you recognize when your audience is most active on Facebook and share content during this period. Tools like Hootsuite Analytics can assist in identifying optimal posting times based on demographic and activity analysis of your target demographics.
If you own a website, consider including a “Like Us on Facebook” popup in it. With beginner-friendly tools like OptinMonster, creating targeted popups that convert website visitors into likes is easier than ever – for example setting a timer so the popup appears after certain amount of time on your site.
